We visit Decathlon's first US 'superstore' - Bicycle Retailer and
https://www.bicycleretailer.com/retail-news/2019/04/23/we-visit-decathlons-first-us-superstore
WebApr 24, 2019 · EMERYVILLE, Calif. (BRAIN) — Since the world's largest sporting goods retailer retreated from the U.S. market in 2006, pundits have said Decathlon's private-label, value-priced model won't work in the U.S., where sports consumers presumably value the high-end service, premium brands (and prices) of independent bike dealers, REI and the …
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