Prospect Research Guide: Everything Nonprofits Need to Know
https://donorly.com/thedonorlyblog/prospect-research-guide
WebNov 21, 2023 · Prospect research, also called prospecting or donor research, is the process of identifying potential major donors for your nonprofit to secure major gifts, capital campaign contributions, planned gifts, and more. Effective prospect research allows you to evaluate potential donors for high giving capacity, warmth for your cause, and ...
DA: 75 PA: 91 MOZ Rank: 25