A step-by-step guide to smart business experiments
https://www.emerald.com/insight/content/doi/10.1108/dlo.2011.08125faa.011/full/html
WebOct 4, 2011 · Anderson E.T. and Simester D.Harvard Business Review, March 2011, Vol. 89 No. 3, Start page: 98, No. of pages: 7. The power of analytics in decision making is well understood, but few companies have what it takes to successfully implement a complex analytics program.
DA: 23 PA: 27 MOZ Rank: 77