Find The Rolex Model Number. The model number is found on the side of the watch case at the 12 o' clock position. As with the serial number, the bracelet must be detached from the 12 o' clock side of the case. For instructions on removing the bracelet, email us or call 855-256-0100 to speak with a Rolex expert.What is Rolex serial number?
The serial number is traditionally located at 6 o'clock between the lugs and under the bracelet. In 2005, Rolex began engraving the serial number on the rehaut (French for 'flange') between the dial and the crystal as well as the 6' o'clock location.What is a Rolex reference number?
A Rolex reference number is as unique as the fingerprints of its owner. Every Rolex has a different reference number that is located between the lugs of the watch at the 12 o'clock position.